GIVE IT TO ME IMMEDIATELY:
A soft-matte, long-wear foundation with buildable, medium to full coverage, now available in a groundbreaking 50-shade spectrum.
Would you believe it if I told you?
The 2019 Allure Readers’ Choice Award winner is Pro Filt’r Soft Matte Longwear Foundation!
Rihanna responded to your question. The best-selling foundation that transformed the game is now available in 50 hues, making it the most diverse foundation range ever.
Skin with Pro Filt’r Soft Matte Longwear Foundation delivers an initial smooth, pore-diffused, shine-free finish that develops into medium to full coverage with ease. This oil-free soft matte foundation is developed with climate-adaptive technology that is sweat and humidity-resistant and won’t clog pores, so it will function on your skin no matter where you are.
HOW DID WE MANAGE IT?
Exclusive insights from the world’s finest makeup artist’s obsessive research to produce the optimal selection of Fenty Beauty colors for everyone
It was extensively tested on actual individuals in real life.
To make matte foundation work on every skin type, we discovered that the appropriate combination of tone and texture is required. We spent hours perfecting unique pigment levels to capture your genuine tones with a smooth matte finish that’s neither too matte nor too glossy. What’s the end result? A long-lasting solution that keeps skin looking natural. Made to be loved by everyone.
Pro Filt’r Soft Matte Longwear Foundation is vegan in all 50 colors.
DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYL SILOXY SILICATE, ISOPROPYLIDENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSS POLYMER, PHENOXYETHANOL, SODIUM CHL TITANIUM DIOXIDE (CI 77891), IRON OXIDES MAY CONTAIN/PEUT CONTENIR (+/-) (CI 77491, CI 77492, CI 77499).
Shade Finder Tips:
ARE YOU UNSURE OF YOUR PERFECT SHADE?
To find your match, schedule a virtual appointment with one of our Fenty Beauty advisers.
WHERE DO YOU GO TO FIND YOUR SHADE?
Before using Pro Filt’r foundation, give it a good shake to activate it. The rich pigments in Pro Filt’r take a few moments to dry down to their real color, so remember to let the product dry fully before trying colors. Trying to choose between two colors? Opt for a lighter shade.
Don’t know what color to wear? Use our Shade Finder to find the right shade for you.
SHADE 340 IS RIHANNA’S FAVORITE. Depending on the season, she also wears 330, 360, or 370.
Before using matte foundations, make sure your skin is moisturized, especially if it is dry. For optimal results, use Pro Filt’r Instant Retouch Primer after moisturizing.
To activate, give it a good shake before using. Remember to let matte foundations dry fully before trying hues to find the perfect match.
For complete coverage, go to On the back of your hand, apply 1-2 pumps of Pro Filt’r Foundation. Dot product onto the middle of your face using the Full-Bodied Foundation Brush 110 and blend outward.
Apply 1 pump of Pro Filt’r Foundation on the back of your hand for medium, customizable coverage. Begin applying product to the center of your face, or wherever coverage is required, with a moist Precision Makeup Sponge 100.
RIHANNA’S WAY: If you’re looking for a unique way to express yourself, this is the place to be.